The winds of climate transformation are blowing strong, but so are the headwinds.
Global temperatures keep climbing, yet parts of industry remain stubbornly cool and resistant to change.
Creating market demand is tricky. One key piece of the puzzle? Marketing – and how we communicate sustainability efforts and their real-world benefits to consumers. To steer clear of greenwashing, new regulations are now in place, making sure companies don’t overpromise or mislead on these vital issues.
After a period of greenhushing, marketing departments are now finding their voice again. We’re entering a new era of sustainability storytelling, one where verifiable evidence takes center stage.
But navigating this new terrain isn’t easy. And without naming names, let’s just say some players have a vested interest in keeping it complicated. For producers rooted in fossil-based operations, there’s every incentive to muddy the waters. Suddenly, creative accounting isn’t just for finance anymore.
That’s where transparency comes in.
As a bio-based producer of chemicals, Sekab is all-in on setting the standard. We’ve recently adopted the ISO 14067 standard for calculating our product carbon footprints.
But we’re not stopping at a single emissions number. We’re publishing the full calculation reports, open for anyone to explore. Not only does this offer better service to our customers, but we hope it sparks a wave of deeper questions and higher expectations across the industry.
Find all the reports and calculations here.
The green transition is already tough enough. It shouldn’t be made harder by fuzzy math, cryptic methods, or half-truths.
Sustainability is a competitive edge, and it deserves to be broadcast loud and clear, backed by solid data and clear reporting.
So here’s to climbing up on the rooftops. We’ll bring the facts – feel free to bring a megaphone.
Ylva Strömstedt
Head of Communications
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